Taking center stage in the boutique is the Bespoke Salotto, the cornerstone of Serapian’s craft, which offers a personalization service to sophisticated customers looking for signature Mosaico creations, crafted from the nappa leather weaving technique that has been mastered by the Maison since Stefano Serapian introduced it in the 1940s.
Boasting over 44 different tones of nappa leather to choose from, the Bespoke Salotto invites clients to create as many color combinations as the imagination allows. A master artisan at the boutique welcomes them showcasing the artisanal know-how embedded in the Mosaico handiwork.
Scattered with intriguing Milanese design pieces, the boutique features furniture by Doppia Firma, a design project by Fondazione Cologni dei Mestieri d’Arte bringing together innovation and the tradition of great artisanship. The maison’s photographic project “Milano By”, developed with Guido Taroni and centered around Milanese personalities portrayed in their private spaces, is also displayed inside the Madison Avenue boutique.
SERAPIAN BOUTIQUE NEW YORK
785 Madison Avenue
New York, 10065, United States
Monday - Saturday 10AM - 6PM