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Pierpaolo Ferrari
Photographer and co-founder of toiletpaper magazine


A colour that represents Milan the best?
The dark shade of green that was the colour of Milanese taxis and trams in the olden days.

Which cultural figures have influenced Milan the most (past or present)?
Leonardo da Vinci and Ettore Sottsass.

Which buildings or pieces of architecture, apart from il Duomo, represent Milan the best?
The extension of La Scala theatre, designed by Mario Botta. Villa Necchi, designed by Piero Portaluppi and featured throughout Luca Guadagnino’s beautiful film, I am Love.

Some must see design locations around the city?
The Museo del Novecento, especially on the top floor which features Lucio Fontana’s “Neon” and also has a spectacular view of the Piazza del Duomo. During Salone del Mobile, there is always an amazing design exhibition at La Pelota.

Where to relax and unwind in the city?
On my couch! Or for a peaceful lunch, I like to relax in the winter garden of Palazzo Parigi with a plate of spaghetti al pomodoro and a glass of prosecco…but make sure it’s early so you have the place all to yourself!

Your favourite shopping spots (for clothes but also books or flowers or jewels etc….)?
For special vintage design pieces, check out Creazioni d’Interni, owned by Giampiero Romanò, who is a real character and has a great eye.

Your favourite place to stop for a coffee and pasticcino?
Casa Capitano on Via Castelmorrone. My friend Luca is the owner and probably the nicest person in Milan.

Favourite restaurant(s)? So many to choose from. There is no shortage of incredible trattorie here in Milan. For lunch my absolute favourite is La Vecchia Latteria where you must order the misto forno dish. For dinner I love La Terza Carbonaia.

A spot for a drink in the night? Bar Basso. It has the added benefit of being 100 metres away from my house!

Where to go to see and be seen? The annual Toiletpaper party during Salone del Mobile!

Your perfect day in Milan? It’s a sunny day and I start by heading over to Sissi with my wife and daughter for a coffee and the world’s best brioche. Then we take a walk through the Giardini Intro Montanelli in Porta Venezia and keep going all way to Marchesi where we stop for lunch. In the evening we head out for dinner at Giacomo Bistrot and get back in time to watch the Champions League, where Inter Milan is playing, of course!

Your favourite secret spot in the city?
The Portaluppi-designed Planetarium, and also the cloisters of the Santa Maria delle Grazie church.

Why do you live in Milan?
Why not!!! :-)