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Reinventing classics,
making contemporary
masterpieces.
Stefano Serapian.
discovers his passion
and his incredible talent
It is in the early Twenties that Stefano Serapian, using leftovers from a workshop, discovers his passion and his incredible talent in crafting small leather items.
Their quality and uniqueness are immediately picked up and appreciated by the sophisticated Milan clientele.
Stefano’s pure creativity
From paper to leather
Elegant design
for classy ladies
Obsession for details
Stefano Serapian.
solo mobile
Their quality and uniqueness are immediately picked up and appreciated by the sophisticated Milan clientele.
Stefano’s pure creativity
From paper to leather
Elegant design
for classy ladies
Obsession for details
Specialised workshop
The pursuit of excellence
Stefano Serapian gathers around him other skilled craftsmen, and teaches them every day about the love and art of leather craft, thus giving rise to Milan’s first specialised workshop for the production of high quality leather items.
By combining manufacturing, design and culture of craftsmanship, they generate product that are original, unique and imaginative.
Specialised workshop
The pursuit of excellence
Stefano Serapian gathers around him other skilled craftsmen, and teaches them every day about the love and art of leather craft, thus giving rise to Milan’s first specialised workshop for the production of high quality leather items.
By combining manufacturing, design and culture of craftsmanship, they generate product that are original, unique and imaginative.
During one of his work trips, Stefano meets Gina Flori, a Tuscan entrepreneur from Montecatini.
She immeditely falls in love with Serapian and his own creations.
A sentimental and professional union
The two artists set the scene for an all-Italian love story, crowned by the foundation of Stefano Serapian Srl in 1945 and the opening of the prestigious via Jommelli store.
The vocation of a lifetime
A centre of excellence for Italian leather craft.
Gina bag is a symbolic product: in 1946 Stefano dedicated it to his wife for the birth of their first daughter Sciaké.
During one of his work trips, Stefano meets Gina Flori, a Tuscan entrepreneur from Montecatini.
She immeditely falls in love with Serapian and his own creations.
A sentimental and professional union
The two artists set the scene for an all-Italian love story, crowned by the foundation of Stefano Serapian Srl in 1945 and the opening of the prestigious via Jommelli store.
The vocation of a lifetime
A centre of excellence for Italian leather craft.
Gina bag is a symbolic product: in 1946 Stefano dedicated it to his wife for the birth of their first daughter Sciaké.
Celebrities
The connection with a discerning clientele.
The Brand is much en vogue in the Milan jet set and beyond, becoming the favourite brand of sophisticated ladies and members of the high society, who commission bespoke handbags, in all sorts of colours and materials.
Serapian across the ocean
Bette Davis, Humprey Bogart and Frank Sinatra among its clients
Celebrities
The connection with a discerning clientele.
The Brand is much en vogue in the Milan jet set and beyond, becoming the favourite brand of sophisticated ladies and members of the high society, who commission bespoke handbags, in all sorts of colours and materials.
Serapian across the ocean
Bette Davis, Humprey Bogart and Frank Sinatra among its clients
Ardavast Serapian, Stefano and Gina’s son, enters the business, continuing and consolidating his father’s philosophy of passion, made in Italy and craftsmanship, which is still the centrepiece of the Brand’s success.
The first Stepan collection, lightweight and robust, is an immediate hit for the travel goods, but also for handbags.
Ardavast Serapian, Stefano and Gina’s son, enters the business, continuing and consolidating his father’s philosophy of passion, made in Italy and craftsmanship, which is still the centrepiece of the Brand’s success.
The first Stepan collection, lightweight and robust, is an immediate hit for the travel goods, but also for handbags.
A trademark service
Serapian has always been, is and will always be a bespoke firm.
The excellence of master artisans and an historical archive with a huge collection of materials, colours and styles enable the Brand to meet the needs of even the most demanding customers.
This is Bespoke, a special made to order service to reach the clientele’s desires.
From small leather items to travel accessories, from evening clutches to sailing bags, anything can be made to customers’ specifications, using materials, colours and details of their choice.
In Serapian boutiques
the client can customize the bag with his name and monogram
A trademark service
Serapian has always been, is and will always be a bespoke firm.
The excellence of master artisans and an historical archive with a huge collection of materials, colours and styles enable the Brand to meet the needs of even the most demanding customers.
This is Bespoke, a special made to order service to reach the clientele’s desires.
From small leather items to travel accessories, from evening clutches to sailing bags, anything can be made to customers’ specifications, using materials, colours and details of their choice.
In Serapian boutiques
the client can customize the bag with his name and monogram
Made in Italy is the Brand’s true strength: from the choice of leather to the development of models, everything takes place in Italy, in order to ensure that every phase of production is carefully monitored.
Made in Italy is the Brand’s true strength: from the choice of leather to the development of models, everything takes place in Italy, in order to ensure that every phase of production is carefully monitored.
The Brand establishes
a presence in the world’s department stores and fashion boutiques
2009
Via della Spiga,
Milano.
2011
Calle Larga XXII Marzo, Venice.
2011
Calle Larga XXII Marzo, Venice.
2013
Via del Babuino,
Roma.
2013
Via del Babuino,
Roma.
2015
Rodeo Drive,
Los Angeles.
2015
Lagoona Mall,
Doha.
We are constantly reinventing classics, making contemporary pieces.