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The Origins
Armenian-born Stefano Serapian and his little brother Aramays fled from a raging conflict in their home country. Weathering many adversities, they reached Italy in the early Twenties, settling first in Venice and then in Milan.
Stefano started working in an artisan workshop and, intrigued by the handiwork of the talented craftswomen, tried his hand using their leftovers
The Origins
Armenian-born Stefano Serapian and his little brother Aramays fled from a raging conflict in their home country. Weathering many adversities, they reached Italy in the early Twenties, settling first in Venice and then in Milan.
Stefano started working in an artisan workshop and, intrigued by the handiwork of the talented craftswomen, tried his hand using their leftovers
1928
Serapian starts designing and crafting his first fine leather goods. He cycled around Milan to sell them, slowly broadening his horizons to other towns.
It was during one of these trips that he met Gina Flori, a dynamic and elegant woman with a fine-honed taste for quality products. She will later become his wife and business partner.
1928
Serapian starts designing and crafting his first fine leather goods. He cycled around Milan to sell them, slowly broadening his horizons to other towns.
It was during one of these trips that he met Gina Flori, a dynamic and elegant woman with a fine-honed taste for quality products. She will later become his wife and business partner.
1945
Serapian sets up his bespoke atelier on Via Jommelli that become the pulsating heart of the Maison’s production.
In this milieu of excellence that attracted the well-heeled ladies and elegant gentlemen looking for something unique, Stefano and Gina worked side-by-side, flanked by expert craftsmen.
1945
Serapian sets up his bespoke atelier on Via Jommelli that become the pulsating heart of the Maison’s production.
In this milieu of excellence that attracted the well-heeled ladies and elegant gentlemen looking for something unique, Stefano and Gina worked side-by-side, flanked by expert craftsmen.
The Fifties and Sixties
Serapian’s tailor-made bags in enticing colors and luxurious materials quickly caught the attention of the international jest set and of the Golden Age celebrities. With the post-war rebirth, the glamour of Cinecittà in Rome and the surge of Made in Italy desirability, Serapian reached its heyday.
The vibrant Italian art scene, led by Vico Magistretti, Giò Ponti and De Chirico, was also a source of inspiration as the Serapians were part of those inspiring circles
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The Fifties and Sixties
Serapian’s tailor-made bags in enticing colors and luxurious materials quickly caught the attention of the international jest set and of the Golden Age celebrities. With the post-war rebirth, the glamour of Cinecittà in Rome and the surge of Made in Italy desirability, Serapian reached its heyday.
The vibrant Italian art scene, led by Vico Magistretti, Giò Ponti and De Chirico, was also a source of inspiration as the Serapians were part of those inspiring circles
The Seventies
The special seed planted by Serpian continued to blossom well after he passed away in 1972 with his son Ardavast taking the helm and spearheading the company into the future. True to family tradition, he did so with his wife Ani by his side.
From the first workshop to a modern factory, they introduced new designs and materials, such as Stepan, to adapt to the changing pace of life.
The Seventies
The special seed planted by Serpian continued to blossom well after he passed away in 1972 with his son Ardavast taking the helm and spearheading the company into the future. True to family tradition, he did so with his wife Ani by his side.
From the first workshop to a modern factory, they introduced new designs and materials, such as Stepan, to adapt to the changing pace of life.
The Eighties and Nineties
As the demand for customized products increased, Ardavast Serapian further elevated the Maison's unique bespoke service.
From small leather goods to luggage, from practical totes to sailing bags, the atelier still transforms a dream into a finished product, using personalized colors, leathers, linings and hardware.
The Eighties and Nineties
As the demand for customized products increased, Ardavast Serapian further elevated the Maison's unique bespoke service.
From small leather goods to luggage, from practical totes to sailing bags, the atelier still transforms a dream into a finished product, using personalized colors, leathers, linings and hardware.
2000
Serapian’s retail expansion continues full-throttle ahead. Alongside the historic Via Jommelli boutique, new flagship stores open in Milan and Rome.
The Serapian collections are also available in the best department stores and top fashion boutiques worldwide.
Nowadays
Compagnie Financière Richemont acquires Serapian, fascinated by the Maison’s history, narrative and outstanding expertise. With the support of a leading global luxury group, Serapian looks to the future, eager to broaden its horizons and write a new chapter in its history.
Serapian relocates to Villa Mozart, a discreet Art Deco landmark site in Milan that becomes the Maison’s new headquarters, complete with a spacious and airy showroom. This unique setting, decorated with floral-frescoed ceilings floating over marble columnsi and wooden boiserie, perfectly reflects the spirit of the Maison.
Nowadays
Compagnie Financière Richemont acquires Serapian, fascinated by the Maison’s history, narrative and outstanding expertise. With the support of a leading global luxury group, Serapian looks to the future, eager to broaden its horizons and write a new chapter in its history.
