QMIKE x Serapian
From London to Pitti
For the occasion of the 96th edition of Pitti Uomo in Florence, Serapian embarked on a co-creation project with British influencer and content creator QMike. Serapian invited QMike to attend the event in Florence, where he created a series of unique images featuring Serapian designs that are both poetic and timeless. He was easily able to tell the story of the Maison through his own personal style, with particular focus on the handwoven Mosaico craft, an emblem of the Maison since 1940s.
It was QMike’s first time in Florence and his first time attending Pitti Uomo and he was easily able to embody the Maison’s spirit of modern elegance and sophistication at the event. He had the opportunity to explore the historic city of Florence and discover the importance of the Made in Italy tradition which is an important part of the Maison’s heritage. QMike’s striking and artistic content creation highlights the dynamic and masculine charm of a Serapian man.