Sep. 23

Serapian Boutique New York

Introducing 785 Madison Avenue

Serapian is pleased to announce the opening of its Pop up Boutique in New York, located at 785 Madison Avenue. The 130-square-meter space is punctuated by golden arches and opulent marble details, the latter a nod to Villa Mozart, Serapian’s headquarters in Milan.

Taking center stage in the boutique is the Bespoke Salotto, the cornerstone of Serapian’s craft, which offers a personalization service to sophisticated customers looking for signature Mosaico creations, crafted from the nappa leather weaving technique that has been mastered by the Maison since Stefano Serapian introduced it in the 1940s.

Boasting over 44 different tones of nappa leather to choose from, the Bespoke Salotto invites clients to create as many color combinations as the imagination allows. A master artisan at the boutique welcomes them showcasing the artisanal know-how embedded in the Mosaico handiwork.

Scattered with intriguing Milanese design pieces, the boutique features furniture by Doppia Firma, a design project by Fondazione Cologni dei Mestieri d’Arte bringing together innovation and the tradition of great artisanship. The maison’s photographic project “Milano By”, developed with Guido Taroni and centered around Milanese personalities portrayed in their private spaces, is also displayed inside the Madison Avenue boutique.

785 Madison Avenue
New York, 10065, United States
Monday - Saturday 10AM - 6PM