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1928
Armenian-born Stefano Serapian and his little brother Aramays fled from their home country to escape a raging conflict and arrived in Italy, where they settled in Venice and then Milan. Stefano Serapian started designing and producing luxury accessories and small leather goods that revealed his talent and expertise
Passionate and eager, he cycled around Milan to sell his finely crafted wares, and during one of his many trips he met Gina Flori, an elegant and dynamic woman, who would become his wife and business partner.
1928
Armenian-born Stefano Serapian and his little brother Aramays fled from their home country to escape a raging conflict and arrived in Italy, where they settled in Venice and then Milan. Stefano Serapian started designing and producing luxury accessories and small leather goods that revealed his talent and expertise
Passionate and eager, he cycled around Milan to sell his finely crafted wares, and during one of his many trips he met Gina Flori, an elegant and dynamic woman, who would become his wife and business partner.
Milano
Stefano Serapian chose the Lombard capital as his home town and professional base, letting his creativity thrive on the energy of the post-war boom that pulsated across all areas, from design to finance to fashion.
Amidst Milan’s revitalised social scene, Serapian and his wife Gina became regulars in the elitist circles, comfortably mingling with a mixed crop of top-profile architects, designers, industrialists and artists.
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Milano
Stefano Serapian chose the Lombard capital as his home town and professional base, letting his creativity thrive on the energy of the post-war boom that pulsated across all areas, from design to finance to fashion.
Amidst Milan’s revitalised social scene, Serapian and his wife Gina became regulars in the elitist circles, comfortably mingling with a mixed crop of top-profile architects, designers, industrialists and artists.
The Milanese Hand
The way leather is handled, and the construction of a bag vary significantly from country to country, from region to region, making each one instantly recognisable to the discerning eye. Like a well-kept secret, this know-how is passed down from generation to generation.
With his Milanese “hand,” characterised by soft edges, discreet details and a smooth fluidity, Serapian captured the understated elegance typical of Milan in the bespoke atelier founded in 1945.
The Milanese Hand
The way leather is handled, and the construction of a bag vary significantly from country to country, from region to region, making each one instantly recognisable to the discerning eye. Like a well-kept secret, this know-how is passed down from generation to generation.
With his Milanese “hand,” characterised by soft edges, discreet details and a smooth fluidity, Serapian captured the understated elegance typical of Milan in the bespoke atelier founded in 1945.
Special Couples
First Stefano and Gina, then Ardavast and Ani, the Serapians are a tight-knit family of couples whose unwavering passion for design, quality and craftsmanship fuelled the company’s success and growth.
While Stefano and Gina set the founding principles of the Maison, Ardavast and Ani, who joined the family business in 1972 when Stefano passed away, consolidated its success by skilfully interlacing craftsmanship and industry.
Special Couples
First Stefano and Gina, then Ardavast and Ani, the Serapians are a tight-knit family of couples whose unwavering passion for design, quality and craftsmanship fuelled the company’s success and growth.
While Stefano and Gina set the founding principles of the Maison, Ardavast and Ani, who joined the family business in 1972 when Stefano passed away, consolidated its success by skilfully interlacing craftsmanship and industry.
14 - The Magic Number
St. Valentine’s day has a deep meaning for the Serapians. In an intriguing twist of fate, Stefano Serapian, his wife Gina, and their son Ardavast were all born on February 14, the day dedicated to the patron saint of lovers. Pure coincidence or a sign of destiny?
14 - The Magic Number
St. Valentine’s day has a deep meaning for the Serapians. In an intriguing twist of fate, Stefano Serapian, his wife Gina, and their son Ardavast were all born on February 14, the day dedicated to the patron saint of lovers. Pure coincidence or a sign of destiny?
Giallo Milano
Since the 19th century, the “Giallo Milano” or “Giallo Maria Teresa” yellow has become a symbol of Milan, adding a warm and elegant patina to the city’s oldest buildings, reminescent of the iconic tram colour and glowing on a plate of the typical Risotto alla Milanese, made with saffron.
Since the sixties, this shade whose popularity can be traced back to Queen Marie Therese of Austria, and the fashionable colour she chose for her Schonbrunn estate, is a recurrent hue in Serapian’s color palette.
Giallo Milano
Since the 19th century, the “Giallo Milano” or “Giallo Maria Teresa” yellow has become a symbol of Milan, adding a warm and elegant patina to the city’s oldest buildings, reminescent of the iconic tram colour and glowing on a plate of the typical Risotto alla Milanese, made with saffron.
Since the sixties, this shade whose popularity can be traced back to Queen Marie Therese of Austria, and the fashionable colour she chose for her Schonbrunn estate, is a recurrent hue in Serapian’s color palette.
Mosaico
In 1947, Stefano Serapian introduced Mosaico, an intricate mosaic-like weaving process made with strips of lamb nappa leather, which remains one of the Maison's distinctive hallmarks.
This eye-catching house speciality is obtained by hand-weaving small strips of nappa leather to create a geometric, hypnotic effect somewhere between Byzantine mosaics and Japanese origami. Still a building block of softness and strength, Mosaico has evolved in a timeless yet timely manner
Mosaico
In 1947, Stefano Serapian introduced Mosaico, an intricate mosaic-like weaving process made with strips of lamb nappa leather, which remains one of the Maison's distinctive hallmarks.
This eye-catching house speciality is obtained by hand-weaving small strips of nappa leather to create a geometric, hypnotic effect somewhere between Byzantine mosaics and Japanese origami. Still a building block of softness and strength, Mosaico has evolved in a timeless yet timely manner
Riserva
The ultimate in vintage authenticity, these exclusive numbered limited-edition travel bags are made from a rare calfskin treasured in the Serapian archives. From the beginning, the Serapian family preserved rare precious skins, similar to collecting bottles of fine wine.
With his Milanese “hand,” characterised by soft edges, discreet details and a smooth fluidity, Serapian captured the Milanese understated elegance in the bespoke atelier founded in 1945.
Riserva
The ultimate in vintage authenticity, these exclusive numbered limited-edition travel bags are made from a rare calfskin treasured in the Serapian archives. From the beginning, the Serapian family preserved rare precious skins, similar to collecting bottles of fine wine.
With his Milanese “hand,” characterised by soft edges, discreet details and a smooth fluidity, Serapian captured the Milanese understated elegance in the bespoke atelier founded in 1945.
Golfo di Paraggi
Named after the awe-inspiring Golfo di Paraggi in the Ligurian Sea, Serapian’s namesake capsule collection embraces a desire for understated luxury and escapism. Exclusive yet secluded, this special cove was a favourite of Stefano Serapian who preferred its more discreet lifestyle compared to the glitz of nearby Portofino.
This capsule collection is inspired by the vintage luggage the Serapian family used for their travels to Paraggi.
Golfo di Paraggi
Named after the awe-inspiring Golfo di Paraggi in the Ligurian Sea, Serapian’s namesake capsule collection embraces a desire for understated luxury and escapism. Exclusive yet secluded, this special cove was a favourite of Stefano Serapian who preferred its more discreet lifestyle compared to the glitz of nearby Portofino.
This capsule collection is inspired by the vintage luggage the Serapian family used for their travels to Paraggi.
Villa Mozart
Serapian’s current headquarters are housed inside Villa Mozart, a refined Art Deco landmark site in Milan. Designed by star architects Aldo Andreani and Piero Portaluppi, the Villa perfectly captures the Maison’s spirit. It was recently artistically restored by master high jeweller Giampiero Bodino, who also works on his namesake collection in this unique destination.
Behind an imposing gate, framed by unexpected lush greenery, this striking residence is full of elegant details typical of the period: floral-frescoed ceilings floating over marble columns, sculptures by Eugenio Baroni and Antonio Maraini and wooden boiserie. It sits opposite Villa Necchi, another historic Milanese site designed by Portaluppi in 1935.
Villa Mozart
Serapian’s current headquarters are housed inside Villa Mozart, a refined Art Deco landmark site in Milan. Designed by star architects Aldo Andreani and Piero Portaluppi, the Villa perfectly captures the Maison’s spirit. It was recently artistically restored by master high jeweller Giampiero Bodino, who also works on his namesake collection in this unique destination.
